Wednesday, April 20, 2005

James Bandler has a page one article in the Wall Street Journal detailing how several tech experts who appear on local and national television programs are actually getting paid to pitch the products they talk about on the air. James Oppenheim, who describes himself as "a contributor on NBC's Today Show", is cited as one person who was paid to promote products on local T.V. and then apparently promoted products from his clients later to a national audience. While some programs, such as NBC's Today, supposedly bar such promotion, it seems the experts often claim arrangements to promote a product on local TV are completely separate from appearances on national programs where they promote the same products, but aren't being paid to explicitly to do so.


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