Private Company Will Monitor Phone Calls

Pudding Media will be introducing a free Internet phone service. The catch? They will monitor the phone calls with voice recognition software, and then send targeted advertising to the caller's computer screen.

A conversation about movies, for example, will elicit movie reviews and ads for new films that the caller will see during the conversation. Pudding Media is working on a way to e-mail the ads and other content to the person on the other end of the call, or to show it on that person’s cellphone screen.

via /.