Sunday, August 17, 2008

Bad Swag

Bad Swag
Originally uploaded by ~db~
It was a cool idea, giving away a 512mb jump drive inside a wrist strap. Unfortunately, the folks at SCAD decided to do some monkey business with the pre-stuffed files on the drive. Instead of simply filling it up with marketing material (in this case, a bunch of PDF files) which could be deleted after they were read, it was configured so the part of the drive with the files was made to look like a CD to the computer. Worse, this fake CD had an auto-run "feature". So every time the drive is plugged in, the files on the fake CD drive automatically pop up, no matter how many times you've reviewed the material. And since it was a "CD" drive, the computer doesn't think it can erase the files. The result? It gets tossed in the trash, never to be used, and leaving a bitter taste in the mouth about the school.


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