Catvertising

That's what Kotaku is calling the use of trained black cats in London to advertise the video game F.E.A.R. 2 on Friday the 13th.

"Every day people are bombarded with so many advertising messages that it can be easy to miss them," said Charlene Allen, Warner Bros. Interactive Entertainment spokeswoman. "With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way."